Tony Jaros

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Tony is a sales and marketing thought leader with nearly 20 years of experience; he has led the overall research function at SiriusDecisions since the company's founding in 2001. His b-to-b expertise spans a wide range of disciplines, including field marketing/demand creation strategies, tactics, metrics and organizational structures; general marketing strategy; marketing communications; and inside sales/teleprospecting. As a consulting principal, Tony has advised a number of organizations including Cognos, Symantec, CSC, Gartner, MasterCard and Factiva. Prior to SiriusDecisions, Tony worked as a consultant and project manager with Norwalk, CT-based Peppers and Rogers Group (PRG), the world's leading relationship marketing boutique consulting firm. His work included the creation of business-to-business and business-to-consumer customer value models and needs frameworks, the reorganization of a major airline's sales and marketing organizations around its customers, the overhaul of a online retailer's Web strategy, the development of a comprehensive customer touchmap for an automobile manufacturer, and the creation of hands-on, customer-centric sales and marketing training programs and field materials. His client roster included, Rockwell Automation/Entek, British Airways, Volvo, Jaguar, Moore Corporation, Ford's Premier Automotive Group and GE Capital. Tony also was responsible for the day-to-day project operations of Stamford, CT-based Simba Information's consulting services group, which counseled such clients as Microsoft, Miller Freeman, RH Donnelley, Ameritech, and Simon and Schuster. While at Simba, he also served as a managing editor and senior analyst in the organization's New Media and Marketing Group. Tony received an MBA with concentrations in marketing and management from New York University, and a bachelor of science in journalism from Northwestern University. Read the BtoB recap of SiriusDecisions 2012 Summit featuring an interview with Tony.
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