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New tool turns computer wallpaper into advertising vehicle

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Escondido, Calif.--A new software program launched on Friday from ScreenTime Media gives marketers the ability to promote their products, services and corporate identity on customers' computers. The program, called SWF Desktop, makes it possible to create branded computer wallpaper that can be used to deliver new product announcements, promotions and other information directly to users' desktop screens on a regular basis. The wallpaper's presence on the desktop also allows marketers to deliver multiple impressions every day.
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