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Top 10 industries by projected ad spending

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Ad spending % Ad/sales Industry in 2009 (billions) change ratio Food and kindred products $38.1 11.8% 13.3 Motor vehicles and car bodies 34.4 1.7 2.6 Telecom, excluding wireless 30.0 10.6 2.5 Pharmaceutical preparations 25.4 7.8 4.2 Cable and other pay TV services 17.9 5.6 7.3 Life insurance 12.6 26.0 1.4 Perfume, cosmetics, toiletries 12.3 9.6 19.2 Wireless communications 11.9 8.5 3.1 Soap, detergent, toilet preparations 10.0 9.5 9.3 Variety stores 9.7 9.1 1.5 Source: Schonfeld & Associates, June 2008
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