×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Top 10 industries by projected ad spending

Published on .

Most Popular
Ad spending % Ad/sales Industry in 2009 (billions) change ratio Food and kindred products $38.1 11.8% 13.3 Motor vehicles and car bodies 34.4 1.7 2.6 Telecom, excluding wireless 30.0 10.6 2.5 Pharmaceutical preparations 25.4 7.8 4.2 Cable and other pay TV services 17.9 5.6 7.3 Life insurance 12.6 26.0 1.4 Perfume, cosmetics, toiletries 12.3 9.6 19.2 Wireless communications 11.9 8.5 3.1 Soap, detergent, toilet preparations 10.0 9.5 9.3 Variety stores 9.7 9.1 1.5 Source: Schonfeld & Associates, June 2008
In this article: