BtoB

Top 100 Print Advertisers in B-to-B Magazines: The Complete List

Published on .

Most Popular

2007 rank

2006 rank

Advertiser

2007 ad spending

2006 ad spending

1

1

IBM Corp.

$57,563,289

$64,809,909

2

2

Microsoft Corp.

49,225,066

61,653,653

3

4

CDW Corp.

33,979,689

35,881,827

4

3

HP

33,709,239

56,088,686

5

10

Time Warner

21,023,001

17,304,614

6

9

Dell Inc.

20,107,057

17,346,437

7

37

American Power Conversion Corp.

19,318,147

8,935,321

8

7

Sony Corp.

15,988,683

20,198,016

9

13

GE

15,661,996

14,589,621

10

21

DaimlerChrysler

15,255,999

12,560,736

11

5

1&1 Internet

14,912,486

27,560,057

12

16

Samsung Electronics

14,860,829

13,402,154

13

18

Sprint

13,680,903

12,884,832

14

20

Fujitsu

13,410,022

12,794,432

15

19

Canon Inc.

13,155,333

12,826,498

16

12

Verizon Communications

12,087,861

14,693,156

17

15

Siemens

11,834,433

13,596,989

18

24

Pfizer Inc.

11,557,181

10,773,152

19

62

Accenture

11,192,196

5,785,017

20

25

Matsushita Electric Industrial Co.

10,566,560

10,742,794

21

17

Toshiba

10,555,148

13,088,763

22

6

AT&T

10,411,080

22,084,673

23

34

American Express Corp.

10,331,441

9,117,862

24

14

Symantec Corp.

10,296,243

14,553,524

25

27

Ford Motor Co.

10,263,486

10,362,571

26

23

Honeywell International

10,119,806

10,787,951

27

8

Intel Corp.

10,091,646

19,486,487

28

59

Bayer

10,051,778

6,103,938

29

38

Alcon Inc.

9,209,343

8,887,148

30

28

Toyota

9,190,446

10,245,138

31

56

Emerson

8,767,672

6,696,794

32

39

Texas Instruments

8,554,070

8,882,225

33

40

Terra Universal

8,198,237

8,517,169

34

11

Oracle Corp.

8,008,478

16,845,703

35

73

Fidelity Investments

7,955,342

5,118,064

36

31

Linear Technology Corp.

7,637,884

10,005,403

37

100

Condé Nast Publications

7,613,008

720,316

38

36

General Motors Corp.

7,596,090

8,940,776

39

52

Honda

7,456,954

6,991,218

40

50

3M

7,384,132

7,282,705

41

35

SAS Institute

7,327,377

9,107,708

42

22

Acer America Corp.

7,304,308

12,507,640

43

60

Mentor Graphics Corp.

7,255,248

6,075,038

44

26

Cisco Systems

7,103,992

10,563,525

45

47

Hilton Hotels Corp.

7,028,361

7,489,699

46

33

National Semiconductor Corp.

7,003,912

9,316,662

47

32

Viacom Inc.

6,892,047

9,690,214

48

44

Thermo Fisher Scientific

6,855,461

7,674,529

49

55

Thomson Corp.

6,812,560

6,905,227

50

90

Prudential

6,704,276

4,090,855

51

43

Analog Devices

$6,469,488

$8,233,372

52

42

Royal Caribbean International

6,435,353

8,252,072

53

89

LG Electronics

6,251,245

4,122,249

54

61

Maxim Integrated Products

6,185,982

5,805,019

55

41

Tyco International

6,067,114

8,288,953

56

68

Agilent Technologies

6,001,808

5,343,957

57

49

SunGard

5,989,457

7,365,932

58

51

Hitachi

5,974,313

7,029,540

59

75

Walt Disney Co.

5,874,615

4,987,735

60

96

Visa Inc.

5,842,021

3,423,814

61

30

Xerox Corp.

5,829,878

10,017,834

62

54

Ingersoll-Rand Co.

5,811,475

6,930,811

63

69

BASF Corp.

5,758,082

5,294,480

64

71

Dupont

5,727,526

5,185,832

65

88

Zurich Financial Services

5,708,423

4,183,916

66

58

Boeing Co.

5,689,357

6,415,103

67

46

News Corp.

5,664,251

7,596,425

68

45

Caterpillar Inc.

5,662,332

7,665,267

69

70

Omega Engineering

5,628,975

5,204,560

70

67

Digi-Key Corp.

5,536,793

5,405,099

71

63

Cargill Inc.

5,480,477

5,688,575

72

48

Motorola Inc.

5,403,597

7,460,636

73

81

Fiserv Inc.

5,399,557

4,572,879

74

57

National Instruments

5,396,620

6,471,125

75

53

Hyatt Corp.

5,271,902

6,986,348

76

78

Mini Circuit

5,157,908

4,921,225

77

84

Juniper Networks

5,042,537

4,326,806

78

99

Orlando/Orange County VB

4,997,522

2,686,269

79

80

Northrop Grumman Corp.

4,982,202

4,592,324

80

66

Starwood Hotels & Resorts Worldwide

4,948,461

5,453,991

81

72

Sun Microsystems

4,881,922

5,183,027

82

76

Novartis

4,858,555

4,975,741

83

92

John Deere

4,857,848

3,866,679

84

64

Marriott International

4,761,648

5,658,939

85

97

Wyndham Hotels and Resorts

4,750,492

3,101,418

86

86

Magazine Publishers of America

4,701,118

4,234,610

87

77

Masco Corp.

4,658,397

4,938,702

88

29

CA

4,641,694

10,220,191

89

94

Bausch & Lomb

4,518,078

3,622,313

90

93

Citigrp Inc.

4,495,819

3,642,289

91

85

Holland America Line

4,463,486

4,308,963

92

98

NAPA

4,411,088

2,960,293

93

91

Chevron Co.

4,405,337

4,042,676

94

74

Sandals Resorts International

4,389,744

5,088,935

95

82

CTIA

4,377,116

4,411,846

96

65

Dow Chemical Co.

4,374,078

5,559,403

97

87

Allergan Inc.

4,349,013

4,202,147

98

79

Alto Shaam

4,320,286

4,796,482

99

83

Sharp Corp.

4,278,486

4,390,762

100

95

Bush Brothers

4,260,899

3,620,700

   
TOTAL
$920,014,171
$1,005,305,690

Source: IMS-The Auditor, Toronto
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