BtoB

Top 20 B-to-B Advertisers

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May 2008 Rank Rank in April Advertiser May imp. (in mil.) April imp. (in mil.) % change Share of voice 1 5 Stansberry & Associates 543.0 203.4 167% 16% 2 4 American Express Co. 461.1 214.6 115 14 3 3 Verisign Inc. 198.9 227.5 -13 6 4 2 AT&T Corp. 164.6 341.3 -52 5 5 9 The Ladders 137.5 71.7 92 4 6 1 ProductTestPanel.com 90.8 370.0 -75 3 7 11 Dynamic Logic 75.2 61.4 22 2 8 27 Roving Software 74.8 27.2 175 2 9 6 SurveyRewardsCenter.com 64.1 161.2 -60 2 10 15 FedEx Corp. 61.2 47.9 28 2 11 14 Idearc Media Corp. 52.9 48.4 9 2 12 N/A CSX Corp. 47.0 N/A N/A 1 13 32 Citrix Systems 43.1 23.0 88 1 14 10 IBM Corp. 37.8 62.6 -40 1 15 20 Hitwise 37.2 37.2 0 1 16 42 Smarter.com 34.6 14.3 142 1 17 44 Microsoft Corp. 34.4 13.5 154 1 18 7 United Parcel Service 32.3 128.1 -75 1 19 29 Google Inc. 32.0 24.3 32 1 20 71 iContact Corp. 31.6 4.9 547 1 Top B-to-B Subsegments Rank Subsegment Impressions (in mil.) Share of all b-to-b imp. Est. spending ($000) 1 Customer surveys 326.5 10% $1,514.6 2 Staffing 187.7 6 1,265.5 3 Online advertising 180.1 5 1,004.2 4 Software 161.9 5 1,760.3 5 Banking & insurance 71.0 2 339.1 6 Industrial supplies 48.9 1 246.1 7 Signs & printing 37.0 1 213.8 8 Computer hardware 14.3 0 356.0 9 Web design 8.8 0 22.3 10 File hosting & sharing 7.9 0 103.6 Top Sites B-to-B Advertisers Advertise On Rank Site/Subsite Imps. (in mil.) 1 Yahoo Mail 334.2 2 eBay 221.1 3 The Weather Channel 203.6 4 MySpace 181.0 5 CNN Money 179.3 6 Microsoft Office Online 142.7 7 Facebook 116.6 8 Comcast.net 113.0 9 MSN Windows Live Hotmail 74.2 10 Yahoo home page 65.4 11 MSNBC 56.8 12 NeoPets 53.6 13 CNBC 41.7 14 The Breast Cancer Site 37.2 15 Town Hall 36.4 16 CNN 36.3 17 The Weather Channel Travel 32.8 18 Monster.com 28.9 19 MyPoints 26.8 20 Yahoo Sports 25.8 Top B-to-B Subsegments, Ranked by Sponsored Links Impressions Rank Subsegment Imp. (in mil.) Share of qll b-to-b sponsored links impressions 1 Online advertising 257.8 14% 2 Directories & call lists 124.2 7 3 Software 58.8 3 4 Staffing 50.1 3 5 Customer surveys 44.3 2 6 Signs & printing 23.4 1 7 Computer hardware 20.0 1.1 8 Industrial supplies 12.4 0.7 9 Domain registration 6.3 0.3 10 Web design 6.3 0.3
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