BtoB

Top 6 Reasons B2B Marketers Need Video Today

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You've heard the buzz about online video - but do you know how it can be leveraged to increase the impact of your marketing initiatives? Online Video can be used at every stage of the customer lifecycle to acquire, engage and convert site visitors. Join Joe Robinson, Director of Product Marketing from Brightcove and Jennifer Taylor, Director of Product Management at Adobe for this informative "how-to" discussion on the most effective ways marketers can easily incorporate video into their online marketing mix today.
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