BtoB

Top b-to-b online advertisers: June 2006

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Rank Rank in May Advertiser June imp. (in mil.) May imp. (in mil.) % change Share of voice

1 7 ProductTestPanel.com 237.3 110.5 115% 9%

2 9 United Parcel Service 209.1 85.0 146 8

3 6 American Express Co. 198.1 114.5 73 8

4 30 Microsoft Corp. 190.1 19.2 890 7

5 13 Dynamic Logic 113.9 61.7 85 4

6 1 Colonize.com 111.4 1,787.3 -94 4

7 193 Pitney Bowes 75.3 0.67 11,213 3

8 10 Intelius 74.3 79.2 -6 3

9 8 AmericanResearchPanel.com 64.3 92.2 -30 3

10 19 Pair Networks 62.0 28.5 118 2

11 17 InsightExpress 60.4 31.0 95 2

12 25 CDW Computer Centers 57.6 23.0 151 2

13 -- ClearPath Group 53.2 NA NA 2

14 15 Verisign 49.3 39.0 26 2

15 20 ConsumerGain.com 45.3 27.6 64 2

16 11 FedEx Corp. 39.2 77.9 -50 2

17 16 MasterCard International 32.4 31.1 4 1

 

18 579 Dell Computer Corp. 31.6 0.06 54,409 1

19 12 Verizon Communications 29.8 65.0 -54 1

20 18 Swiss America Trading Corp. 28.7 29.6 -3 1

Top b-to-b subsegments, ranked by impressions

Rank Subsegment Imp. (in mil.) % of total b-to-b Est. spending ($000)

1 Customer surveys 539.4 21% $2,106.9

2 Online advertising 116.2 5 398.1

3 Software 100.6 4 1,383.8

4 Web hosting 56.0 2 359.8

5 Computer hardware 41.5 2 424.0

6 Staffing 36.8 1 189.5

7 Directories & call lists 31.5 1 132.6

8 Industrial supplies 20.0 1 115.2

9 File hosting & sharing 19.7 1 290.0

10 Signs & printing 18.5 1 127.6

Top b-to-b subsegments, ranked by sponsored links impressions

Rank Subsegment Sponsored link imp. (in mil.) % of total b-to-b

1 Customer surveys 155.5 6%

2 Software 117.6 5

3 Online advertising 77.9 3

4 Staffing 74.1 3

5 Signs & printing 67.0 3

6 Directories & call lists 49.1 2

7 Industrial supplies 28.4 1

8 Web hosting 24.3 1

9 Firewalls & security 24.2 1

10 E-commerce hosting 19.0 1

Top b-to-b sites, ranked by total impressions of b-to-b ads

Rank Site/Subsite Imp. (in mil.)

1 eBay 347.9

2 MySpace 177.2

3 Yahoo! Mail 126.0

4 Forbes 94.0

5 Pogo 73.1

6 The New York Times 70.2

7 Foxnews.com 51.2

8 Entrepreneur.com 47.9

9 FOX Sports on MSN 44.1

10 Yahoo! 41.0

11 MSNBC 38.4

12 NBC 32.1

13 PGA Tour 31.8

14 Register.com 31.1

15 The Code Project 30.2

16 WorldNetDaily 29.5

17 eBaum's World 26.6

18 MarketWatch 26.6

19 Switchboard 26.2

20 Yahoo! Sports 25.6

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