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Top Innovators in Business Publishing

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Long gone are the days when innovation was a concept batted around during quarterly meetings. In the current climate, innovation must be constant. This is borne out by the executives that Media Business has selected for its third annual Top Innovators in Business Publishing awards.

Take Jim Spanfeller, president-CEO of Forbes.com, who's about to launch ForbesTraveler.com, a site that will target luxury business travelers. He also plans local-language editions of Forbes.com, starting with Poland, and then, he hopes, in several cities in Asia.

Bill Grueskin, managing editor of WSJ.com, recently oversaw the site's first significant redesign since 2002. The revamp is part of a series on ongoing changes at WSJ.com, including the addition of blogs, podcasts and exclusive online columns and graphics.

WSJ.com's uptown rival, NYTimes.com, has also been busy on the innovation front, led by Martin Nisenholtz, senior VP-digital operations. In the last two years Nisenholtz has integrated About.com into Times Digital and presided over the launch of the TimesSelect premium service, which put the paper's most popular columnists and rich archives behind a paid subscription wall. A redesign of nytimes.com debuted in April with more personalization, video and other multimedia.

All of the Top Innovators realize that "moving the needle" is no longer just conversation but a commitment to test new products and services-and test them again until the ideas stick with customers who might otherwise take their business elsewhere.

The Top Innovator Awards are given in six categories: top executive, publisher, editor, circulation, production and online. The categories are broken into three divisions: large trade, small trade (less than $200 million in annual revenue) and general business. M

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