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Top Trades 2006: Five notable launches

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Chief Supply Chain Officer

Launch date: Feb. 18, 2005 Publisher: Helmers Publishing, Dublin, N.H. Circulation: 20,000 controlled Frequency: Four issues in 2005; six issues planned for 2006 Competitor: Supply & Demand Chain Executive Value added: Web site, e-newsletter, conferences Staff size: 12 Niche: This magazine covers strategies for chief supply chain executives-a relatively new but increasingly important title in the C-suite. Initial advertisers included Accu-Sort Systems, Archstone Consulting and Deloitte & Touche.


CIO Decisions

Launch date: April 1, 2005 Publisher: TechTarget, Needham, Mass. Circulation: 65,000 controlled Frequency: Monthly Competitors: Baseline, CIO Insights, CIO Magazine, Optimize Value added: Annual conference and two Web sites Staff size: 25 Niche: CIO Decisions focuses on information technology issues at midmarket companies, defined as those with annual revenue of $50 million to $2 billion. Advertisers in the first issue included Adobe, EMC, IBM Corp. and StorageTek.


LocumLife

Launch date: July 15, 2005 Publisher: Advanstar Communications, Cleveland Circulation: 40,000 controlled Frequency: Monthly Competitor: physicianwork.com Value added: Web site, e-mail newsletter Staff size: 8 Niche: This publication focuses on practicing locum tenens, or temporary, physicians, whose ranks are estimated at 15,000 to 30,000 in the U.S. Initial advertisers included CompHealth, JCNationwide and Weatherby Locums.


Redmond Channel Partner

Launch date: July 10, 2005 Publisher: 101communications, Chatsworth, Calif. Circulation: 25,000 controlled Frequency: Four issues in 2005; monthly in 2006 Competitors: CRN, VARBusiness Value added: Web site, e-newsletter Staff size: 20 Niche: Redmond Channel Partner targets Microsoft distributors, resellers and systems integrators. It's a brand extension of Redmond (formerly Microsoft Certified Professional), which is aimed at end-users. Advertisers in the first issue included Citrix, IBM, Microsoft and Oracle.


Tech Confidential

Launch date: May 9, 2005 Publisher: The Deal LLC, New York Circulation: 40,000 controlled (polybagged with The Deal) Frequency: Four issues in 2005; six planned for 2006 Competitor: Red Herring Value added: Web site, e-newsletter, blog, conferences Staff size: 15 Niche: This brand extension of The Deal covers the impact technology has on business and financial strategies, targeting C-suite executives, venture capitalists and entrepreneurs. Initial advertisers included PricewaterhouseCoopers and Sonnenschein Venture Technology.

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