The magazine maintains a circulation of about 90,000, primarily by targeting new readers outside the U.S. through a separate edition, Control Engineering International; combining circulation with sister publications, such as Industrial Automation Market; offering new products, such as the tabloid Process Instrumentation Digest; and operating a heavily used Web site.
|Published by: Cahners Business Information, Oak Brook, Ill.|
|Publisher: David Harvey|
|Associate publisher-editorial director: Jane Gerold|
|Circulation director: Rick Thornton|
|Frequency: Monthly, with two separate directory issues|
|Readership: High-level engineers and engineering managers.|
|Rates: 4C page 1x, $11,525; full year, $127,560 (gross rate)|
|Marketing opportunities: Web site, directories, supplements, conferences, trade shows, custom publishing.|
|1998 ad pages: 1,834|
|Ad Page growth: Up 23% from '96-'98|
The worldwide market for control engineering is about $130 billion, with about $40 billion of that in North America. Readership surveys have determined that subscribers to Control Engineering account for about $35 million of that U.S. equipment, says Jane Gerold, associate publisher and editorial director.
Control Engineering is a vital publication for John Graff, VP-marketing of National Instruments, Austin, Texas.
"First and foremost, they are considered the leader in the industrial controls industry," he says. "It's a very strong publication, which I think can be attributed to the caliber of their editorial staff."
Mr. Graff, who has advertised in Control Engineering for about 10 years, says the relationship with the magazine goes beyond the monthly ad pages into joint efforts in reader research, databases and custom publishing.
Web site draw
Among its other products, Control Engineering has a Web site, which hosts thousands of visits each month. Three years of archived issues are on the site, which is updated daily, as well as some exclusive article content and a broad-based directory, Ms. Gerold says.
The site has also attracted new readers: Almost 8,400 new readers have subscribed to Control Engineering over the Internet.