Excluding the cyclical contributions from political elections and the Olympics, the core growth number is about 3%, said TNS President-CEO Steven Fredericks.
In terms of individual ad growth by medium, Internet display ads grew the most in 2006, with a 17.3% increase to $9.76 billion.
This yearâ€™s growth forecast is conservative. â€śIn the near term, we foresee no significant changes to underlying fundamentals that would move the overall ad market on to a different track,â€ť Fredericks said in a statement. â€śOur most recent forecast of 2.6% growth for 2007, while conservative, still seems appropriate.â€ť