BtoB

Total ad spending up, b-to-b magazine spending down

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New York--Outperforming expectations, total ad spending for all media grew 4.2% in 2002 over 2001, according to ad measurement company CMR/TNS Media Intelligence, a Taylor Nelson Sofres company. CMR said total ad spending for 2002 was $117.3 billion, compared with $112.5 billion in 2001. Print advertising overall grew 1.6% to $48.2 billion, while broadcast media increased 8.4% to $60.9 billion. B-to-b magazines experienced the sharpest decrease of any medium, down 13.9% to $7.2 billion.
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