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BtoB

Total average circulation decreases for newspapers, but some titles post gains

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New York—The total average weekday circulation of U.S. newspapers fell 0.2% from April through September of this year compared with the same period in 2011, according to the Audit Bureau of Circulations. However, some newspapers posted circulation gains, notably The New York Times and The Wall Street Journal, each of which has a paywall on its website. Total average weekday circulation for The New York Times grew 40.3%, to 1.6 million. The Wall Street Journal saw a 9.6% gain, to 2.3 million. Weekday circulation for USA Today, which recently unveiled a redesign for all its platforms, fell nearly 4%, to 1.7 million, while the Washington Post's average weekday circulation decreased nearly 9%, to 462,228.
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