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BtoB

Touch Clarity taps former WebTrends executive as CMO

Published on .

Boston—Touch Clarity, an online behavioral targeting company, announced Wednesday it has hired Brent Hieggelke as CMO, a newly created position. Hieggelke will lead branding strategies, demand generation efforts and analyst and public relations initiatives in North America and Europe. He was previously VP-marketing at WebTrends, a Web analytics company.

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