Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Toyota Industrial Equipment launches ad campaign

Published on .

Irvine, Calif.—Toyota Industrial Equipment introduced a new ad campaign called “Nature at Work,” aimed at fleet purchasing managers, senior business execs, and plant and warehouse managers. The campaign was developed by RiechesBaird, Irvine, Calif., and is designed to show the productivity and efficiency of Toyota’s lift trucks. Print ads are running in publications including DC Velocity, Material Handling Management and Modern Materials Handling. The budget was undisclosed.
Most Popular
In this article: