Irvine, Calif.—Toyota Industrial Equipment introduced a new ad campaign called “Nature at Work,” aimed at fleet purchasing managers, senior business execs, and plant and warehouse managers. The campaign was developed by RiechesBaird, Irvine, Calif., and is designed to show the productivity and efficiency of Toyota’s lift trucks. Print ads are running in publications including DC Velocity, Material Handling Management
and Modern Materials Handling
. The budget was undisclosed.