×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

TPC reinvents self, becomes BeNOW

Published on .

Most Popular

Direct marketing company TPC has changed its name to BeNOW. The company will concentrate on the melding of b-to-b e-mail marketing with more traditional direct marketing disciplines, such as direct mail. It targets high-technology, industrial distribution, financial services and telecommunications industries.

In this article: