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Do-Not-Track list proposed

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Washington, D.C.—On the eve of the start of a two-day “Town Hall” hosted by the Federal Trade Commission titled “Behavioral Advertising: Tracking, Targeting and Technology,” privacy groups are calling for an online “do not track” list, an Internet version of the popular Do Not Call Registry, according to reports.

Separately AOL on Wednesday announced it has launched a program that will give people enhanced notice and information about behaviorally targeted ads. The program will deliver millions of public service banner ads across AOL-owned-and-operated and third-party networks to educate users about their choices in terms of opting out of behavioral targeting.

The FTC event Thursday and Friday will bring together consumer advocates, industry representatives, technology experts and academics to address issues raised by the practice of tracking Web surfers’ activities online to target advertising. The event will also be presented live on the FTC’s Web site (www.ftc.gov).

—Carol Krol

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