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BtoB

Trade association formed for corporate sponsors

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Atlanta—The International Sponsor Council announced its formation as the first trade association for corporate sponsors.

The ISC is designed to help corporations improve sponsorship effectiveness and provide leadership on industry issues. It will represent the interests of sponsors and focus on issues such as the improvement of ROI measurement, agency and event relations and standardizing industry practices.

Information is available at www.sponsorcouncil.com.

—Kate Maddox

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