BtoB

Trade editors devote significant time to digital responsibilities

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New York—B-to-b media editors are spending a significant portion of their jobs focused on digital initiatives, according to a report released last week by American Business Media. The report, “The 2010 American Business Media Editorial Survey,” found that more than 90% of respondents said their editorial teams is “actively engaged” in building content for their brand's website.

On average, the respondents said they devoted more than 60% of their time to print, more than 30% to digital and about 5% to events.

More than 90% of respondents said their brand's website was increasing its revenue. About 80% of respondents said their website broke news. Additionally, more than 80% said that news drove most of the traffic to their website.

About 45% of respondents said they posted one to five pieces of Web content a week. About 20% said they posted six to 10 pieces a week, while about 15% said they posted 50 or more pieces.

The survey was conducted online in October. Sixty-two editors participated.

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