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Trade exchange selects Leo Burnett

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Johnson City, Tenn.--Medicalbuyer.com, a trading exchange for medicalsupplies, said Thursday that it has hired William-Labadie and TFA/Leo Burnett Technology Group, both of Chicago, to boost its overall marketing effort. The move underscores the pressure existing trading exchanges are under to create brand awareness ahead of corporate-driven digital depots.Founded three years ago, Medicalbuyer.com, discounts products in the $35 billion medical supplies industry. TFA/Leo Burnett Technology Group and William-Labadie have been assigned to deliver a comprehensive promotional plan and boost the company's brand awareness. The size of the commitment was undisclosed.
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