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Trade groups oppose do-not-e-mail registry

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Washington, D.C.--The Email Service Provider Coalition, Interactive Advertising Bureau and TRUSTe Tuesday jointly announced their opposition to the proposed do-not-e-mail registry currently being considered by the Federal Trade Commission as part of the CAN-SPAM Act of 2003.

The three groups represent a combined membership of more than 1,500 e-mail marketing companies.

"We believe that a DNE Registry would do nothing to deter spammers, and in the long run would penalize legitimate marketers by making their efforts costlier and more time consuming," Greg Stuart, president-CEO of IAB, said in a statement. "We are also firmly convinced that through the efforts of our groups, that the industry can achieve workable solutions to this problem."

The groups said they believe technological challenges would make a do-not-e-mail registry "impossible to enforce, prohibitively expensive and difficult to secure." The companies on Tuesday released a white paper on the subject, which can be downloaded from http://www.espcoalition.org/resources.php.

--Carol Krol

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