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BtoB

Trade groups urge Congress to pass anti-spam legislation

Published on .

New York--The American Association of Advertising Agencies, Association of National Advertisers and Direct Marketing Association Thursday jointly published an open letter asking legislators to pass federal anti-spam legislation immediately.

The letter, which appeared in Roll Call, the Capitol Hill paper owned by the Economist Group, advocates the passage of either the CAN SPAM Act of 2003 or the Reduction in Distribution of Spam Act, both of which are supported by the advertising and marketing communities. The letter was signed by 4As President-CEO O. Burtch Drake, ANA President-CEO Robert Liodice and DMA President-CEO H. Robert Wientzen.

The association heads characterized spam as "a serious and complicated problem" that "requires a national solution to protect the national marketplace."

--Carol Krol

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