×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Trade press ad pages rise at year's end

Published on .

Most Popular
Ad pages in the trade press rose in December, according to recently released Business Information Network figures. December 1999 ad pages reached 59,780.8, compared with December 1998's total of 56,716.7, a 5.4% increase. The finance, business and advertising category led the charge with 10,104.6 pages, up 30.2% from 7,761.5 pages. For the year, ad pages fell 3.9%, from 821,512.4 to 789,659. The computer category was responsible for much of the decline. Pages in 1999 totaled 40,772.3, down 23.9% from 53,598.6 in 1998. The Business Information Network is a joint project of Competitive Media Reporting and the American Business Press.
In this article: