BtoB

Trade press, newspapers post continued ad declines

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New York—B-to-b print ad pages declined 2.1% in June compared with the year-earlier period, according to Business Information Network figures released last week by American Business Media. Through the first six months of the year, b-to-b print ad pages declined 6.0% compared with the year-earlier period, according to BIN figures.

The pace of print ad pages’ decline has slowed every month this year, with the dropoff totaling 15.3% in January, 9.4% in February, 5.7% in March, 4.5% in April and 4.2% in May.

The health care category is only sector to show growth in print ad pages for the first six months of the year. The sector posted a 3.4% increase for the year. The other 21 categories posted declines.

Overall newspaper advertising revenue declined to $6.40 billion in the second quarter, a 5.6% dropoff compared with the year-earlier period, according to figures released last week by the Arlington, Va.-based Newspaper Association of America. Total print revenue totaled $5.69 billion, a decline of 7.6%.

Online newspaper revenue jumped 13.9% to $743.9 million.

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