×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Trade Show engagement is critical for marketers

By Published on .

Most Popular
Writing in the Marketing Interactions blog, Ardath Albee cites some recent research that underscores, again, the power of in-person events. She writes, "What marketing has with trade shows, is the opportunity to glean tremendous insights to potential customers. Online interactions are one thing, face time is priceless."
READ MORE
In this article: