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Tradiant rolls out ad campaign

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Tradiant, Alameda, Calif., an e-marketplace for the transportation industry, launched on Monday a print and online ad campaign with a full page ad in The Wall Street Journal. The ads also will appear in Asian publications, transportation trade publications and e-commerce Web sites. The tagline for the campaign is, ~``Thinking outside the box.'' The campaign was created by Grey Advertising Inc., San Francisco, and BeyondInteractive.
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