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Traditional advertisers boost Web advertising share

Published on .

New York--The top 100 traditional advertisers increased their share of online advertising to 30% of the total online ad market by the end of 2002, according to Internet measurement service Nielsen//NetRatings.

The use of online ads by traditional marketers has grown significantly since January 2000, when their share of online ads made up only 15% of the overall online advertising market, the research found.

Among the top traditional advertisers, AOL Time Warner boosted its online advertising by 28% last year, promoting the launch of AOL 8.0.

Microsoft Corp. increased its online advertising by 9% with the push of its MSN 8.

Other traditional advertisers that made extensive use of online advertising include Ford Motor Co., Daimler Chrysler and Disney.

--Kate Maddox

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