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BtoB

Traits of Effective Marketing Organizations –
Results from the 2010-11 Marketing Strategy Survey

Published on .

Most Popular
Join Stefan Tornquist, Research Director at Econsultancy for this webinar which will explore the results of a recent survey of senior level marketers conducted by Econsultancy and Eloqua. The survey examined marketing strategy and planning processes for the upcoming calendar year and asked a series of questions about budget allocation, marketing priorities, technology procurement plans and hiring requirements. The goal of this research was to understand how organizations of all sizes and industries, are prioritizing projects and investments and the process they undertake to make these decisions. With data from hundreds of senior marketers, this webinar will offer an analysis of the current trends in marketing strategy, talent and goals
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