Chicago-As expected, consumer goods e-marketplace Transora Wednesday said it plans to roll out its procurement and product catalog services by the end of the year. The company reiterated the rollout as it announced the results of two pilot auctions with investor companies including H.J. Heinz Co., Procter & Gamble Co. and Sara Lee Corp. Auction vendor FreeMarkets Inc. helped Transora and more than 25 suppliers conduct a honey auction. Buyers purchased several million pounds of honey valued at $4 million, saving about $1 million on the deal. Twenty-seven suppliers participated in a separate printed materials auction. The deal was valued at about $2.3 million, and Transora buyers saved an estimated 22% to 25% on their procurement costs. EBreviate, an Electronic Data Systems Corp. company, ran the print material auction. Transora's willingness to work with outside vendors on core services like reverse auctions demonstrates that despite the e-market's massive ambitions, it will rely on partnerships to make its business go.