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BtoB

Tree.com taps Saunders as senior VP-marketing

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Charlotte, N.C.—Financial services company Tree.com Inc. has named Fred Saunders senior VP-marketing for Tree.com and LendingTree. Saunders succeeds Mona Marimow, who left the company last year and is now CMO of PerkStreet Financial. Saunders' primary focus will be to reinvigorate the LendingTree brand through strategic branding, direct response and social marketing campaigns. Prior to joining LendingTree, Saunders was an account executive with The Buntin Group and worked on such accounts as "Talk to Chuck" for Charles Schwab and the international launch of the Royal Bank of Canada brand.
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