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BtoB

TreeHouse Interactive adds social and polling features to demand solution

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Salt Lake City—Channel partner management company TreeHouse Interactive has added social media and polling features to its Marketing View demand generation application.

The company’s new Talk It Up feature provides a link that allows recipients to share e-mail marketing messages or landing pages with friends and colleagues via such social media sites as Facebook, LinkedIn, MySpace and Twitter.

TreeHouse also has added a polling feature to Marketing View, allowing users to create polls and add them to a Web page. Common poll question formats such as radio buttons, check boxes and drop-down boxes are supported, with results displayed instantly.

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