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TreeHouse upgrades Market View lead-gen tool

By Published on .

Salt Lake City—Channel partner management and demand-generation company TreeHouse Interactive has rolled out new features in its Marketing View lead-generation product.

The new Download Manager feature enables marketers to manage the hosting of downloadable Web site resources such as white papers. It also enables real-time, bidirectional synchronization of lead and contact data with Salesforce.com.

The product includes new search term and search engine functionality to track, target and nurture prospects.

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