Amtrak, in association with SecurityPoint Media, has begun a
marketing campaign geared toward business and frequent fliers at Chicago’s O’Hare International Airport. Advertisements found at the bottom of the company’s SecureTrays X-ray trays highlight the benefits of train travel as a worthwhile alternative to driving and flying. Among the quirky taglines: Upgrade to coach” and Wear mismatched socks—we’ll never know.” Adding Chicago [O’Hare and Midway airports] gives advertisers expanded options for national coverage,” said Joseph Ambrefe, CEO of SecurityPoint Media: The SecurityPoint Media network now reaches over 17 million unique individuals every month in 21 airports and continues to grow.” SecureTrays belong to a three-part screening system wherein
X-ray trays are individually numbered
for quick and efficient referencing by the Transportation Safety Administration. Not just an ad medium, the SecureTray System has reportedly produced a
16% reduction in waiting in lines as well as an 80% increase in screening efficiency.