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BtoB

Triad launches program to finance ad campaigns

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New York--Investment firm Triad Media Ventures has launched Media Mezzanine, an investment program that helps small and midsize companies with credit ratings below investment grade to finance advertising campaigns. To be considered for funding, companies must demonstrate that the advertising will stimulate significant revenue growth or materially increase market share. Those selected for financing will receive a media credit that can be used toward advertising, and the terms for repayment will be structured similar to a non-revolving line of credit.
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