In addition to data cleansing, the new version standardizes and integrates customer information beyond name and address data, in a centralized database. While in the past Trillium's software product was primarily marketed to and managed by information technology executives, this new version is targeted at marketing and sales executives.
In addition, it provides a new feature--the ability to run Windows-based return-on-investment reports prior to the launch of a marketing campaign. "The marketing people have control over the data quality process," said Len Dubois, VP-marketing at Trillium.
AT&T, CapitalOne and UPS are among the customers that have beta tested Version 6.0.