×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

How to trim printing costs

5) Take advantage of what you've got.

By Published on .

Co-palletization, co-mailing, co-manufacturing—whatever your printer is offering, be sure to take it up on those potential cost savings. Brai recommends doing it even if it means altering a publication's trim size. “We had a 9-inch publication that we reduced to 8.5 inches because the pool for 9-inch books wasn't always big enough to justify co-mailing,” he said. Burg suggests cutting paper weights and trim sizes, but warns publishers to be careful when doing so. “It is not a well that you can continue to go back to,” he said. If you have similar titles, you might consider combining them. Incisive Media is doing just that with its Washington, D.C.-based Legal Times and its New York-based National Law Journal. The first issue of the combined magazine, which will be published under the National Law Journal brand, will be available in May. “This move will help save M&D and offer our readers more features, more context from Washington and throughout the nation,” said Glenn R. Filippone, VP-production at the company. Plus, it will save considerable production, manufacturing and distribution costs, he said.
Most Popular
In this article: