Boulder, Colo.—TriNet Group, a human resources outsourcing service, has rolled out an online campaign with the tagline “Don't be a Terry. Use HR Insight.”
The campaign, developed by TDA Boulder, a creative agency based in Boulder, is designed to promote TriNet's HR Insight online service, which helps HR managers analyze resource issues. The campaign includes seven online videos and a microsite; it also features a fictitious HR manager named Terry, who mismanages common HR issues such as rewarding employees for hard work, promoting employees and implementing cost-cutting measures.
The campaign budget was undisclosed.