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True Audience rolls out this week

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New York-True Audience, a new company started by Dave Morgan, founder and former co-chairman of RealMedia, rolls out this week with new clients Advance Internet, part of Advance Publications, and The Weather Channel’s weather.com. Morgan, now president-CEO of True Audience, said the publishers will use TrueAudience to gather comprehensive audience profiling information from registrations and other Web activity to use in positioning content and messaging more effectively.
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