×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

True North buys Stein Rogan & Partners

Published on .

Chicago--True North Communications, parent company of FCB Worldwide, announced Wednesday that it has acquired New York-based advertising agency Stein Rogan & Partners, which specializes in branding for digital companies. Stein Rogan clients include cars.com, Flycast Communications Corp. and FasTV.com. The agency, which has increased its revenue by an estimated 275% since 1995, plans to woo more business-to-business accounts, and recently had two b-to-b new business wins: e-Steel and ExpertCommerce. Stein Rogan founding partners Tom Stein, president-CEO, and Mark Rogan, executive creative director, will continue in their current roles. The agency will continue as an autonomous part of True North.
Most Popular
In this article: