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True North forms global marketing services unit

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New York--True North Communications announced Wednesday the creation of a new global marketing services organization, called Marketing Drive Worldwide. The unit will offer integrated, media-neutral marketing communications to multinational companies and have its headquarters in Wilton, Conn., and London. Wes Bray and Mark Timbrell were named co-CEOs. True North, which counts Foote, Cone & Belding Worldwide, Bozell Worldwide and Temerlin McClain among its agencies, had announced in May its intention to introduce a global marketing services brand.
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