Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


TRUSTe and ePrivacy unveil e-mail certification program

Published on .

Washington—TRUSTe, a nonprofit privacy certification organization, and ePrivacy Group, a privacy consulting firm, announced an e-mail certification program called "Trusted Sender." Under the program, leading e-mail providers including DoubleClick Inc., Microsoft Corp. and Topica will beta test the program, which certifies and labels e-mail under a seal that recognizes legitimate corporate senders.
Most Popular
In this article: