New York‚ÄĒTRW introduced a new ad campaign called ‚ÄúSafety‚ÄĚ to promote its automotive components. The print campaign, developed by Doremus, New York, is running in publications including Automotive Engineer International, Automotive News, European Automotive Design, Le Journal de l‚ÄôAutomobile, Nikkei Automotive Technology
and Vehicle Dynamics International
. The campaign is aimed at automotive manufacturers.