Although 40% of exhibitors noted reduced traffic to their booth, they said they still intend to travel to the same number of shows next year. When asked about their previous and upcoming trade show mix, 63% of exhibitors said they had attended more then five events in the last 12 months. Over the next 12 months, 62% said they intend to exhibit at more than five events.
“The biggest thing I saw is that people are still participating at near 2008 levels,” Brull said. “Yes, people are cutting back, but in general the trade show industry is going to be just fine.” M