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Tumblr adds content analytics with Union Metrics partnership

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New York—Microblogging and social networking company Tumblr Inc. has partnered with social analytics company Union Metrics to offer for the first time tracking and analysis of content performance on the platform. Union Metrics for Tumblr allows users to track how a Tumblr post performs and is shared via “reblogging.” Other metrics that are tracked include volume and overall engagement levels, key influencers and most popular posts. The tool, available only by invitation by Union Metrics, is expected to be rolled out to all Tumblr users in November.
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