×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Tumblr introduces mobile 'native ads'

Published on .

Most Popular
New York—Social microblogging company Tumblr has begun rolling out mobile ads that appear as sponsored posts rather than banners. The new, mobile “native ads” will appear as text but will be differentiated by a small dollar sign icon. The ads will appear to users of iPhone and Android mobile devices up to four times a day, with viewers able to “like” or reblog them, the company said on its blog. Initial advertisers include ABC Entertainment, General Electric Co., PepsiCo Inc. and Warner Bros. Entertainment.
In this article: