×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

TurboLinux Inc. plans marketing blitz

Published on .

Campbell, Calif.--Let the Linux marketing begin. TurboLinux, a company backed by Compaq, Dell, Intel and others, has selected 2by4 brand architects to develop a global brand strategy and integrated marketing programs, it was confirmed Monday. The move is the latest by a company that is betting its future on Linux code, an operating system alternative to Microsoft Corp.'s Windows. TurboLinux has already established business in Asia, and now has set its sights on the U.S. market, said Paul Thomas, CEO of TurboLinux, San Francisco. In tapping 2by4 brand architects, Campbell, Calif., TurboLinux gets a company that has been in business for 30 years. Its client list includes IBM, National Semiconductor and Oracle.
Most Popular
In this article: