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Turkish Airlines introduces ad campaign

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Los Angeles—Turkish Airlines debuted a new ad campaign, “Widen Your World,” aimed at business and leisure travelers. The TV and online campaign was developed by Crispin Porter+Bogusky, Los Angeles, and features NBA player Kobe Bryant and Argentine soccer player Lionel Messi, who compete taking “selfies” from global locations that Turkish Airlines serves. The campaign budget was not disclosed.
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