BtoB

Turn to debut ad campaign during 'Mad Men' finale

Published on .

Reprints Reprints

San Francisco—Turn Inc., a cloud computing company, will debut an ad campaign during the season finale of “Mad Men” Sunday on AMC. The ads, created by gyro, San Francisco, target marketing executives and show how Turn's cloud-based digital marketing platform can help them execute cross-channel campaigns. The TV spot, inspired by the “Mad Men” series, is set in the offices of a Madison Avenue ad agency in the 1960s, and features a cigarette-smoking ad exec, an office tryst and a jealous woman firing a gun. “There is a burning cigarette in this commercial, a couple makes love, a weapon is fired—none of those things happen in commercials, but they happen in this one,” said Steffan Postaer, executive creative director at gyro, San Francisco. “It's a game-changer.” The campaign is supported by a microsite and social media. The budget was estimated at $500,000.
In this article:
Most Popular