*62% of marketers believe TV advertising has become less effective over the past two years.
*87% of marketers plan to spend more on Web advertising this year than last year.
Marketers are exploring new TV ad formats, including: *Online TV shows (65%) *Ads embedded in video on demand (55%) *Interactive TV spots (43%) *Ads within the set-top box menu (32%)
Source: Association of National Advertisers and Forrester Research, February 2008
Hoping to do for video what it did for search advertising, Google launched AdSense for video in beta version in February. AdSense for video uses the InVideo ads that have been adopted on Google's YouTube property. InVideo ads run along the bottom of the video screen, taking up the bottom fifth. AdSense for video is currently available to publishers that serve a minimum of 1 million video streams a month
Source: btobonline.com, Feb. 21, 2008
The Interactive Advertising Bureau recently released a report, “A Digital Video Advertising Overview,” designed to help advertisers and agencies maximize their use of digital video advertising. The document provides information on digital video metrics, technologies and products, as well as a look at challenges facing the industry. You can find it in the Products and Industry Services section of IAB.net.
“When someone in your organization says, "Hey, we can put video on Google,' stop and think twice. These are real costs, and this is not a bargain here. When you start adding video, it's not a [Web] site but a network that you have to manage. And I promise that most of you will be running one this time in a year.” —Guy Nouri, CEO, video network provider Dragonfly
Source: btbonline.com, Nov. 6, 2007