Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


TV industry ad revenue falls 22.4%

Published on .

Chantilly, Va.—In a year characterized by a poor economy and shifting advertising budgets, the television industry was expected to end 2009 with a sales slide of 22.4% to $15.6 billion, according to media consultancy BIA/Kelsey.

TV sales will recover slowly, the company said, with revenue this year projected to reach $16.1 billion. Ad revenue is expected to climb to $16.4 billion by 2013, a level not seen since the mid-1990s.

While overall TV ad sales declined last year, TV revenue from online advertising grew 12% to $518 million. BIA/Kelsey projects that by 2013 sales from TV online outlets will reach $1 billion.

Most Popular
In this article: